Pat interviews Marlene Schwoyer, EVP/Regional Sales Manager at Fulton Mortgage Co. on Using Facebook to Generate a LO’s Personal Brand.  Highlights include:  always take the high road with business partners and consumers;

Cindy Waldron, VP, Research & Analytics in the Single-Family Client & Community Engagement at Freddie Mac talks about the Mortgage Ready Report.  Highlights include:  Mortgage Ready is a large opportunity;

Carmen Mercado, Director, Single Family Mission and Community Engagement at Freddie Mac discusses Affordable Housing and Real Estate Professionals.  Highlights include:  changing demographics is great opportunity; millenniums are most diverse

Kurt Blumthal, VP and Senior Mortgage Banker at Ameris Bank talks about Improv and Selling!.  Highlights include:  cyclical amnesia; buyers uncertainty; “love this house but”; back to basics and Yes

Adal Bisharat, CEO of GoalKloud discusses Digital Transformation in Coaching.  Adal talks about goal management technology for the mortgage industry.  Highlights include:  sales is a formula with critical steps; peer

Jeff Scheuren, President and COO of Fulton Mortgage Co. discusses Growth in a Down Market. Highlights include: emphasis on referral sources and construction perm; focus on Realtor relationships and partnering; loan officers’

Teresa Bazemore, President & CEO of the Federal Home Loan Bank of SF discusses Trends in Affordable Housing.  Highlights include: housing supply issue; downpayment assistance programs; financial literacy; new pilot

Ellie Fogle, Sr. VP and Divisional Sales Manager at Truist talks about How Leadership has Changed over the Last Decade.  Highlights include:  lead to inspire action; action trumps everything; pivot

Marcia Griffin, CEO/Founder of HomeFree-USA talks about the Trends in the Affordable Housing Marketplace.  Highlights include:  partnerships will drive diverse lending; consumers need a Mortgage Achievement Plan; fear of the