Episode 176: What Types of Social Media Marketing should LOs do in 2022?

Shondell Varcianna, CEO & Founder of Varci Media talks about What Types of Social Media Marketing should LOs do in 2022?  Highlights include:  go where your customers are; importance of

Episode 175: Identifying Talent & Setting them up for Success

Stacey Harding, Executive VP at Cherry Creek Mortgage talks about Identifying Talent & Setting them up for Success. Highlights include: due diligence and discovery process when interviewing must be deep; job fit

Episode 174: Why Differentiation Matters in Mortgage Sales

Scott Johnson, Divisional Executive at Homebridge Financial Services, discusses Why Differentiation Matters in Mortgage Sales. Highlights include: get out and talk to people; leverage the data and target the right people; value

Episode 173: How Processors can become the next Loan Officers

Beth Eller, VP of Mortgage Lending at Truliant Federal CU discusses How Processors can become the next Loan Officers. Highlights include: the importance of timing and speed of deals; quality

Episode 172: Credit Repair: What is it?

Jeffrey Walker, CEO & Co-Founder at CredEvolv on Credit Repair: What is it? Highlights include: rapid rescore is not the best solution; HUD Certified Counseling; turning a turndown into a

Episode 171: Top 3 Emerging Trends for 2022

Kurt Reisig, Chairman & Founder, American Pacific Mortgage discusses the Top 3 Emerging Trends for 2022. Highlights include: the importance of pivoting during different market conditions; first customer is branch manager; it

Episode 170: Reputation Management: How to Ensure a Positive Reputation in 2022

AJ Franchi, President & COO, Gold Star Mortgage Financial, talks about Reputation Management: How to Ensure a Positive Reputation in 2022.  Highlights include:  building relationships with investors; focus on customer

Episode 169: Leading Sales into a New Digital Reality

Randell Gillespie, EVP, National Production Manager at Thrive Mortgage talks about Leading Sales into a New Digital Reality.  Highlights include:  building customer relationships; scorecard of technology usage; customers want a

Episode 168: Relationship-based vs Transactional LOs

Karen Blakeslee, EVP, East Division Manager at PrimeLending discusses Relationship-based vs Transactional Loan Officers.  Highlights include:  buying leads vs referral sources; how technology can help; no short cuts to relationship