Terry Lancaster is author of How to Sell More Cars.  One of Terry’s key points is that social media is not an advertising platform but it is actually a communication and

John Seroka, President, Seroka Brand Development.  Highlights include:  trust factor is key; segment emails by needs and pain points; consistent uncanned approach; use of data to segment and do more

Stephanie McGuire, SVP of Lending at AmeriCU. Highlights include: right staff is key; test and verify; investment in your people makes the biggest difference; having partners who align is critical and

Andrew Clarkson CMB, VP National Mortgage Production at UnitedFedCU, talks about Getting Out of Your Comfort Zone.  Highlights include:  WINS-what is important now; key is time blocking; “Hunters” market; get

Marty Garrity, President of Coast One Mortgage LLC, talks about Helping Realtors Do More Business.  Highlights include:  vision and activities matter; don’t ignore top producers; importance of performance management and

Adam Neft, Sales Manager at Go Mortgage discusses Developing a Successful Sales Process.  Highlights include:  keeping team motivated; reputation matters today; repeatable process is key; sales sequence is organized and

David Ocasio Ross, AVP Mortgage Sales at AmeriCU talks about Getting LOs to go Digital.  Highlights include:  start small; why resist: why not try; videos work when I don’t and

Brian Morley, SVP and Director of Sales and Marketing at Fulton Mortgage discusses Developing the Next Generation of Leadership Skills.  Highlights include:  servant leadership; creating value today; opportunistic market; “herding

Jess Lederman, Editor, The Mortgage Professional’s Handbook: Succeeding in a New World of Mortgage Finance talks about his recent book.  Highlights include: near term opportunity is irresistible; volatility commandos; alternative strategies;