Episode 247: Social Media for Loan Originators
Tim Pascarella, President, Ross Mortgage. Highlights include: don’t over think it; start with emotion; how to overcome video fear; check ego for video and ask for followers. Tim has been
Episode 246: Key Marketing KPIs for 2024
John Seroka, President, Seroka Brand Development. Highlights include: need both quantitative and qualitative metrics; lead quality matters; corporate personality; social sentiment is key and must test for success. With a
Episode 245: Expanding Your Origination Business throughout the State
Stephen Moye, Sales Manager/Sr. Loan Officer, New American Funding. Highlights include: two for one selling strategies; who controls lead wins; what others can’t do; Plus 1–learn a niche and develop
Episode 244: Top Three Strategies to Get More Referrals
Michael Seminari, Director of Customer Experience at STRATMOR Group. Highlights include: takes more to have customers “love” you; what drives repeat business referrals; pulse point interactions; asking “unmasked” questions and
Episode 243: Successfully Going from Non-Delegated to Delegated
George Ballew, SVP, UVA Credit Union. Highlights include: Non-Delegated–limited by investor’s risk level and Delegated—your control is greater; “own the loan”; retaining top producers is a challenge and view your
Episode 242: What Metrics should Senior Sales Leaders use Today?
Jay Promisco, Chief Production Officer, Sierra Pacific Mortgage. Highlights include: making a shift to managing costs; review data daily; act on data; review vendor stack and the importance of sales
Episode 241: Solution-Orientated Loan Officer
Connor Bartley is a Senior Recruiter at loanDepot. Highlights include: walking into the unknown; handshakes to hugs; goals and dreams; get unstuck and “fill your cup”. Connor has been in
Episode 240: Value-Based Selling: What is Means Today
Nestor Villanueva, AVP of Mortgage Lending at Northwest Federal CU. Highlights include: accepting changed market conditions; building relationships is key; value equation; tangible & intangible values and take action and
Episode 239: The Rise of the New Loan Officer
Dale Syta, Managing Director, Bellco Home Loans. Highlights include: getting the right people on the bus; back to basics; can’t have placeholders; who knows you and sourcing business has changed. Dale