Kevin Peranio, Chief Lending Officer.  Highlights include:  no dual representation; industries are specialized; impact of buyer’s cycle time; mine your own database and master one thing.  Kevin has been in

Jon Overfelt, Director of Sales/Owner, American Security Mortgage Corp.  Highlights include:  social media as an connection tool; face to face matters; auto-campaign is not selling; doing what others won’t and take action

Dan Ervin, FVP, Mortgage Sales Director at First Merchants Bank. Highlight include:  market share growth; WIIFT; living in the “Now” and assume nothing.  Dan has been in the mortgage industry

Greg Sayegh, Chief Strategy Officer and Co-Founder.  Highlights include:  role of Branch Manager and Regional Manager has changed; 40% industry turnover; churning of low producers and 88% of LOs are

Mark Deitz, Managing Director, Mortgage at SECU.  Highlights include:  retraining to purchase money market; market shrinkage is an opportunity; sales leadership mindset; peer networking matters and investing in the right people.

Greg Schatz, Director of National Sales, Allied Mortgage Group.  Highlights include:  target sales strategies for different generation; Gen Z is the first digital generation; leadership matters in CRA; state auditors

Tim Pascarella, President, Ross Mortgage.  Highlights include:  don’t over think it; start with emotion; how to overcome video fear; check ego for video and ask for followers.  Tim has been

John Seroka, President, Seroka Brand Development.  Highlights include:  need both quantitative and qualitative metrics; lead quality matters; corporate personality; social sentiment is key and must test for success.  With a

Stephen Moye, Sales Manager/Sr. Loan Officer, New American Funding.  Highlights include:  two for one selling strategies; who controls lead wins; what others can’t do; Plus 1–learn a niche and develop