Pat interviews Marlene Schwoyer, EVP/Regional Sales Manager at Fulton Mortgage Co. on Using Facebook to Generate a LO’s Personal Brand.  Highlights include:  always take the high road with business partners and consumers; importance of sales activities; one...

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Cindy Waldron, VP, Research & Analytics in the Single-Family Client & Community Engagement at Freddie Mac talks about the Mortgage Ready Report.  Highlights include:  Mortgage Ready is a large opportunity; first-time-homebuyers affordability map; downpayment challenges;...

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Carmen Mercado, Director, Single Family Mission and Community Engagement at Freddie Mac discusses Affordable Housing and Real Estate Professionals.  Highlights include:  changing demographics is great opportunity; millenniums are most diverse group; realtors as trusted experts;...

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Kurt Blumthal, VP and Senior Mortgage Banker at Ameris Bank talks about Improv and Selling!.  Highlights include:  cyclical amnesia; buyers uncertainty; “love this house but”; back to basics and Yes And.  Kurt has been a...

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  Joe Camerieri, the EVP for Client Account Management at Mortgage Cadence/Accenture, talks about what is the new normal in selling. Highlights include: Management transparency; Know the rules; Resist hiring people like you; Future is consumer...

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