Terry Lancaster is author of How to Sell More Cars.  One of Terry’s key points is that social media is not an advertising platform but it is actually a communication and connectivity platform like the telephone.  Highlights of the Deep Dive interview are:  develop your own tribe; who knows you—be known before found; easier the sale the more profitable and AI is changing everything.  Terry has authored three #1 best-selling books: BETTER! Self Help for the Rest of Us, How to Sell More Cars, and Unstuck. He is a contributing writer for Forbes and he has been a featured speaker at TedX, The National Association of Broadcasters, and the National Automobile Dealers Association.