Kevin Neely, East Coast Sales Manager for GoPrime Mortgage, discusses his views on Rethinking Hiring Experienced Originators: Start a Rookie Program. Highlights include: the switch to purchase money; bring “new blood” to industry; processor assistant...

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John Marshall, President and CEO of Home ASAP, a Facebook Marketing firm for Realtors interviewed Pat Sherlock on Building a Purchase Business with Realtors. Pat discussed trends in mortgage banking including strategies lenders are doing...

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Frank DiMaio, SVP, Director of Sales/Marketing at Univest on Hiring Virtually. Highlights include: importance of involved leadership; targeted approach—look for strategic match; make connections through LI, social media and texts; and holistic recruiting approach. Prior...

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  Taylor Stork, the COO at Developer’s Mortgage Company discusses the best practices for managers in delegating to their staff. Highlights include: Assigning responsibilities with authority and ownership; Work flow and human capital issues; Coach...

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Daniela Bigalli, SVP, Sales and Marketing at Homestead Funding Corp. talks about Lead Generation for Consumer Direct. Highlights include: review asset allocation; try smaller testing pilots; the importance of being in front of client first;...

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Nicholas Rutherford, SVP Atlantic Coast Mortgage, discusses Starting a Consumer Direct Business from Scratch. Highlights include: determine the right strategy; allow time to set up CD business; 1st call matters; be authentic—no scripts and communicate...

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Deborah Whiteside, SVP Endorsed Solutions/President ABA Community Banks Mortgage LLC, discusses What Works in Digital Strategy for Banks in 2021. Highlights include: digital strategy starts with vision; know your processes; the importance of communicating the...

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Corey Shelton, SVP Marketing, Atlantic Coast Mortgage talks about Getting LOs to Use Digital Technology. Highlights include: understand vision–lead employees; adapt or die; scenario-based training; grow vs change; and overall brand & experience in scale....

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