Jeffery Stanton, SVP, Strategic Growth at Guaranteed Rate discusses Today’s Three Mortgage Wars: Pricing, Traditional and Virtual.  Highlights include:  invent your own market; have a personal spin; importance of understanding your products; know three to five things and go deep and box lunch meet ups.   Jeff has been in the Retail Mortgage industry for more than 25 years and has held positions as a Retail Loan Officer, Sales Manager, Broker-Owner and SVP- S&D channel.